@book{3534,
	author = {Newsom, Doug. and VanSlyke Turk, Judy.},
	title = {This is PR :},
	publisher = {Wadsworth, Cengage Learning,},
	year = {c2013.},
	series = {Wadsworth series in mass communication and journalism},
	address = {Boston, MA :},
	edition = {11th ed.}
}