01178cam a22003374i 4500999001500000001000900015003000400024005001700028008004100045010001700086020002500103020002900128040002300157042000800180050002300188082002200211100001700233245005400250246004100304250001700345264003200362300005400394336002100448337002500469338002300494504005100517650006000568906004500628942001300673952015400686  c3506d350617686276OSt20250605073636.0130405s2014    caua     b    001 0 eng    a  2013937185  a9781446274002 (pbk.)  a9781446273999 (hardback)  aDLCbengerdacDLC  apcc00aHF 5415b.B59 2014  aHF 5415 .B59 20141 aBlythe, Jim.10aPrinciples & practice of marketing /cJim Blythe.3 aPrinciples and practice of marketing  a3rd edition. 1aLos Angeles :bSage,c2014.  axxvii, 772 pages :bcolor illustrations ;c27 cm.  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier  aIncludes bibliographical references and index. 0aMarketing.2marketingxSchool of Business and Education  a7bcbccorignewd2eepcnf20gy-gencatlg  2lcccLLB  00102lcc40708NFICaKyUCLbKyUCLcGENd2017-02-19ePurchaseg8124.00l3oHF 5415 .B59 2014pKYU/2017/6037r2026-03-31s2020-02-06w2017-02-19yLLB