00903cam a22002894i 450000100090000000300040000900500170001300800410003001000170007102000250008802000290011304000230014204200080016505000230017308200220019610000170021824500540023524600410028925000170033026400320034730000540037933600210043333700250045433800230047950400510050265000600055317686276OSt20250605073636.0130405s2014    caua     b    001 0 eng    a  2013937185  a9781446274002 (pbk.)  a9781446273999 (hardback)  aDLCbengerdacDLC  apcc00aHF 5415b.B59 2014  aHF 5415 .B59 20141 aBlythe, Jim.10aPrinciples & practice of marketing /cJim Blythe.3 aPrinciples and practice of marketing  a3rd edition. 1aLos Angeles :bSage,c2014.  axxvii, 772 pages :bcolor illustrations ;c27 cm.  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier  aIncludes bibliographical references and index. 0aMarketing.2marketingxSchool of Business and Education