Blythe, Jim. <br/><br/>
Principles & practice of marketing / 
 Principles and practice of marketing 
Jim Blythe. 
 - 3rd edition. 
 - xxvii, 772 pages :  color illustrations ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781446274002 (pbk.) 9781446273999 (hardback) 
<br/><br/><label>LCCN: </label>2013937185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF 5415  / .B59 2014 
<br/><br/><label>Dewey Class. No.: </label>HF 5415 .B59 2014