TY  - BOOK
AU  - Dalrymple,Douglas J.
AU  - Parsons,Leonard J.
TI  - Basic marketing management
SN  - 0471353922 (acidfree paper)
AV  - HF 5415.13 .D35 2000
U1  - HF 5415.13 .D35 2000 21
PY  - 2000///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - School of Business and Education
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/wiley031/00268043.html
UR  - http://www.loc.gov/catdir/toc/onix02/00268043.html
ER  -