01251cam a2200337 i 4500 3489 3489 18837934 OSt 20250522130735.0 151030s2016 enka b 001 0 eng 2015040201 9780749473402 9780749473419 (ebk) DLC eng rda KyUL pcc HF 5415.123 .S65 2016 HF 5415.123 .S65 2016 23 Smith, P. R. (Paul Russell), 1957- author. Marketing communications : offline and online integration, engagement and analytics / PR Smith and Ze Zook. Sixth edition. London ; Philadelphia : KoganPage, 2016. xxii, 578 pages : color illustrations ; 25 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. Communication in marketing. Marketing School of Business and Education Zook, Ze, author. 7 cbc orignew 1 ecip 20 y-gencatlg lcc LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2017-02-17 Purchase 6256.00 2 HF 5415.123 .S65 2016 KYU/2017/5809 2026-03-31 2019-09-26 2017-02-17 LLB