02594cam a22003618i 4500 3484 3484 18066963 OSt 20250522114304.0 140313s2015 nyu b 001 0 eng 2014008262 9781609018986 (alk. paper) KyUL eng KyUL rda DLC EN pcc n-us--- HD 9940 .R38 2015 HD 9940 .R38 2015 23 Rath, Patricia Mink. The why of the buy : consumer behavior and fashion marketing / Patricia Mink Rath, Marketing Education Consultant--Winnetka, IL, Stefani Bay, The Illinois Institute of Art--Chicago, Richard Petrizzi, The Illinois Institute of Art--Chicago, Penny Gill, PWG Communications Inc., White Plains, NY. Second Edition. New York : Fairchild Books, An Imprint of Bloomsbury Publishing Inc., 2015. xx, 451 pages ; 26 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 433-434) and index. Preface -- Acknowledgments -- Introduction -- We are all consumers -- Why is consumer behavior important to the fields of fashion and design? -- Consumer behavior, marketing, and fashion : a working relationship -- Internal factors influence fashion consumers -- How fashion consumers perceive, learn, and remember -- Motivation and the fashion consumer -- Attitude and the fashion consumer -- Personality and the fashion consumer -- External factors influence fashion consumers -- Age, family, and life cycle influences -- Social influences on fashion consumers -- Demographics, psychographics, and the fashion consumer -- How fashion marketers communicate and consumers decide -- How marketers obtain and use consumer information -- Social media and the fashion consumer -- Consumer decision making -- How fashion consumers buy -- Global consumers of fashion and design -- Fashion consumers and responsible citizenship -- How ethics and social responsibility impact consumer behavior -- The role of government for fashion consumers -- References -- Glossary -- Credits -- Index. Fashion merchandising Marketing School of Business and Education Consumer behavior United States. 7 cbc orignew 1 ecip 20 y-gencatlg lcc LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2017-02-16 Purchase 15135.00 HD 9940 .R38 2015 KYU/2017/5803 2017-02-16 2017-02-16 LLB