Consumer Behavior/ Building Marketing Strategy  
Hawkins Del I., Motherbaugh and Mookerjee 
 - 12th edition 
 - India  McGraw Hill	  2014 
 - 775p. 
<br/><br/><label>ISBN: </label>9789351344797 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>Dewey Class. No.: </label>HF5415.3 .H39 2016