Grönroos, Christian, 1947-

Service management and marketing : managing the service profit logic / Christian Grönroos. - Fourth edition. - ix, 522 pages ; 24 cm

Includes index.

9781118921449 (pbk.)

2015005386


Service industries--School of Business and Education
Customer services.

HD 9980.5 / .G76 2015

HD 9980.5 .G76 2015