Grönroos, Christian, 1947-
Service management and marketing : managing the service profit logic /
Christian Grönroos.
- Fourth edition.
- ix, 522 pages ; 24 cm
Includes index.
9781118921449 (pbk.)
2015005386
Service industries--School of Business and Education
Customer services.
HD 9980.5 / .G76 2015
HD 9980.5 .G76 2015