Kotler, Philip.
Marketing management /
Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College.
- 15 [edition].
- xxii, 692 pages,118 variously numbered pages : color illustrations ; 29 cm.
9781292092621
2014023870
Marketing--School of Business and Education
HF 5415.13 / .K64 2016
HF 5415.13 .K64 2016