Strategic management : building and sustaining competitive advantage /
by Robert A. Pitts, David Lei.
- 4th ed.
- Mason, OH : Thomson/South-Western, c2006.
- xviii, 538 p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
0324226217
2005921619
Strategic planning--School of Engineering and Technology--United States--Case studies. Industrial management--School of Engineering and Technology--United States--Case studies. Competition--School of Engineering and Technology--United States--Case studies.