TY  - BOOK
AU  - Chaffey,Dave
TI  - E-business & e-commerce management: strategy, implementation and practice 
SN  - 9789332511170bk.)
AV  - HF 5548.32 .C43 2012
U1  - HF 5548.32 .C43 2012 22
PY  - 2011///
CY  - Harlow, England, New York
PB  - Pearson/Financial Times Prentice Hall
KW  - Electronic commerce
KW  - School of Business and Education
KW  - Business enterprises
KW  - Computer networks
N1  - Includes bibliographical references and index; Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization
ER  -