03583cam a22004817i 4500 3346 3346 17768792 OSt 20250507085939.0 130607s2013 enka b 001 0 eng d 2012554431 GBB2A7766 bnb 016196075 Uk 9782940411863 (pbk.) 2940411867 (pbk.) 9782940447480 (ebook) (OCoLC)ocn815366898 UKMGB eng KyUL rda OCLCO LND YDXCP HALCL TTU UAB NLE CDX BTCTA BDX BWX CIA K6U OSU OCLCF VMC CUD UBY OCLCA OCLCQ NYWWB OCLCQ OCL DLC lccopycat NK 1520 .S25 2013 NK 1520 .S25 2013 23 Salmond, Michael, author. The fundamentals of interactive design / Michael Salmond, Gavin Ambrose. London : AVA Academia, 2013. 192 pages : illustrations ; 23 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier AVA Academia's fundamentals Includes bibliographical references (pages 188-189) and index. Ch 1. Interactive design as a discipline. What is interactive design? ; What does an interactive designer do? ; Interview : Darrell Wilkins, creative director ; The design document ; Using new technology ; Case study : Kaiser Chiefs' website ; Project : Create concepts and storyboards -- ch. 2. Ideas, prototypes and experiences. Where do ideas come from? ; Influences and the creative process ; The medium informs the design ; Emotional attachment to the product ; Designing experiences ; Interview : Lydia Swangren, UX designer ; Case study : Multi-platform delivery ; Project : Engage through interactivity -- ch. 3. The industry process. The pitch ; Interview : David Burrows, design consultant ; Art direction and aesthetic ; Case study : WrestleMania viral campaign ; Project : Create a campaign pitch -- ch. 4. Audience, usability and testing. Design for the audience ; Usability in design : rules and principles ; Usability and content ; Usability and visual communication ; Usability testing ; Interview : Trevor May, mobile designer ; Case study : Glastonbury app ; Project : Create an interactive promotion -- ch. 5. Motion graphics and shareable media. Motion and interactivity ; Augmented reality ; Video and motion graphics ; Interview : Krystal Schultheiss, motion graphics developer ; The video production process ; Viral videos ; Social media ; Interview : Steve Smith, senior developer ; Case study : pq-eyewear website ; Project : Create a campaign for a TV series -- ch. 6. Games. Computer games ; Games as an interactive medium ; Interview : Pete Everett, advergame designer ; Case study : Coca-Cola Open the Games ; Project : Create an advergame. Interactive art. Graphic Design School of Engineering and Technology Graphic arts. Interactive multimedia. Computer art. Ambrose, Gavin, author. AVA fundamentals. Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1510/2012554431-b.html Publisher description https://www.loc.gov/catdir/enhancements/fy1616/2012554431-d.html Table of contents only https://www.loc.gov/catdir/enhancements/fy1616/2012554431-t.html 7 cbc copycat 2 ncip 20 y-gencatlg lcc LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2017-02-10 Purchase 2469.00 NK 1520 .S25 2013 KYU/2017/5768 2026-03-31 2017-02-10 LLB