Services marketing
people, technology, strategy
Lovelock, Christopher H.
creator
author.
Wirtz, Jochen
author.
text
nju
2016
Eighth edition.
monographic
eng
pages cm
Jochen Wirtz, Christopher Lovelock.
Includes index.
Marketing
School of Business and Education
Professions
Marketing
Service industries
Marketing
Customer services
Marketing
HF 5415.13 .L57 2016
HF 5415.13 .L57 2016
Services marketing
Lovelock, Christopher H., author.
New Jersey : World Scientific, [2016]
Eighth edition.
(DLC) 2016004004
9781944659004 (hardcover)
9781944659011 (pbk.)
2016003724
DLC
160127
20250225180918.0
18948468
eng