Lovelock, Christopher H., <br/><br/>
Services marketing :  people, technology, strategy / 
Jochen Wirtz, Christopher Lovelock. 
 - Eighth edition. 
 - pages cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781944659004 (hardcover) 9781944659011 (pbk.) 
<br/><br/><label>LCCN: </label>2016003724 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--School of Business and Education<br/>Professions--Marketing.<br/>Service industries--Marketing.<br/>Customer services--Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .L57 2016 
<br/><br/><label>Dewey Class. No.: </label>HF 5415.13 .L57 2016