Mullins, John W. <br/><br/>
Marketing management :  a strategic decision-making approach / 
John W. Mullins, Orville C. Walker, Jr. 
 - 8th ed. 
 - New York :  McGraw-Hill,  c2013. 
 - xxi, 547 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071326377 
<br/><br/><label>LCCN: </label>2011049516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .M85 2010 
<br/><br/><label>Dewey Class. No.: </label>HF 5415.13 .M85 2010