01900cam a2200349 a 4500 3149 3149 17457150 OSt 20250222144813.0 120910s2013 nyua b 001 0 eng 2012036653 9780415537025 (hardback) 9780415537032 (pbk.) 9780203067581 (ebook) KyUL KyU EN pcc HF5415.13 .Z56 2013 658.8/04 23 Zimmerman, Alan S., 1942- Business to business marketing management : a global perspective / Alan Zimmerman and Jim Blythe. 2nd ed. New York, NY : Routledge, 2013. xxiv, 498 p., : ill., ; 25 cm. Blythe's name appears first in the earlier edition. Includes bibliographical references and index. Introduction to business to business marketing -- How business organisations buy -- Strategic planning for global business markets -- Ethical considerations for business marketers -- Market research -- Segmentation, targeting and positioning -- Market entry tactics -- Product strategy and product development -- Services for business markets -- Pricing -- Supply chain management -- Managing distribution channels -- Business to business marketing communications -- Customer relationships and key account management -- Sales promotion, exhibitions and trade fairs -- Corporate reputation management -- Marketing planning, implementation and control -- Organising for maximum effectiveness -- The future of business marketing. Marketing School of Business and Education Marketing Blythe, Jim. 7 cbc orignew 1 ecip 20 y-gencatlg lcc LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2017-02-02 Purchse 8092.00 HF5415.13 .Z56 2013 KYU/2017/5305 2017-02-02 2017-02-02 LLB