@book{3149,
	author = {Zimmerman, Alan S., and Blythe, Jim.},
	title = {Business to business marketing management :},
	publisher = {Routledge,},
	year = {2013.},
	address = {New York, NY :},
	edition = {2nd ed.},
	note = {Blythe's name appears first in the earlier edition.}
}