Swann, Patricia.

Cases in public relations management : the rise of social media and activism / Patricia Swann. - Second edition. - xii, 592 pages : illustrations ; 25 cm

Includes index.

9780415517706 (hbk) 9780415517713 (pbk.)

2014415009


Public relations--School of Business and Education--Case studies.

HD 59 / .S93 2014

HD 59 .S93 2014