International marketing 
Cateora, Philip R.; Graham, John L.; Gilly, Mary C.; Zhang, Changhai 
 - 17th ed. 
 - London :  Mc Graw Hill Education,  2016. 
 - 662 p.: 
<br/><br/><label>ISBN: </label>9781259253065 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF 1009.5   / .C38 2016 
<br/><br/><label>Dewey Class. No.: </label>HF 1009.5 .C38 2016