02051cam a22003974a 4500 3128 3128 14266624 OSt 20250222141432.0 060215s2007 enka b 001 0 eng 2006005358 041532825X (hard cover) 9780415328258 (hard cover) 0415328268 (soft cover) 9780415328265 (soft cover) (OCoLC)ocm64084819 (OCoLC)64084819 DLC KyUL KyUL BTCTA YDXCP C#P DLC pcc HD 30.3 .R54 2007 HD 30.3 .R54 2007 22 Riel, C. B. M. van. Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun. London ; New York : Routledge, 2007. xvi, 306 p. : ill. ; 24 cm. Includes bibliographical references (p. [284]-301) and index. Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication. Communication in management. Corporate image. Corporations School of Business and Education Public relations. Fombrun, Charles J. Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006005358.html Publisher description http://www.loc.gov/catdir/enhancements/fy0651/2006005358-d.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2017-01-31 Purchase 6585.00 HD 30.3 .R54 2007 KYU/2017/5224 2026-03-31 2017-01-31 LLB