Boone, Louis E. <br/><br/>
Contemporary marketing / 
Boone, Louis E.; Kurtz, David L. 
 - 16th ed. 
 - Cengage Learning :  Australia,  2012. 
 - 670 p. cm. 
<br/><br/><label>ISBN: </label>9781285092591 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF 5415   / .K87 2012 
<br/><br/><label>Dewey Class. No.: </label>HF 5415 .K87 2012