<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Fundamentals of business marketing research</title>
  </titleInfo>
  <titleInfo type="uniform">
    <title>Journal of business-to-business marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Reid, David A. (David Alan)</namePart>
  </name>
  <name type="personal">
    <namePart>Plank, Richard E.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Best Business Books</publisher>
    <dateIssued>c2004</dateIssued>
    <dateIssued encoding="marc">2004</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">EN</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxiii, 283 p. ; 23 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">[edited by] David A. Reid, Richard E. Plank.</note>
  <note>"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7 (4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"--T.p. verso."</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Industrial marketing</topic>
    <topic>Research</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing research</topic>
    <topic>School of Business and Education</topic>
  </subject>
  <classification authority="lcc">HF 5415.1263 .R45 2004</classification>
  <classification authority="ddc" edition="22">HF 5415.1263 .R45 2004</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>The foundation series in business marketing</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">0789023113 (case : alk. paper)</identifier>
  <identifier type="isbn">0789023121 (soft : alk. paper)</identifier>
  <identifier type="lccn">2003016234</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/toc/ecip046/2003016234.html</identifier>
  <location>
    <url displayLabel="Table of contents">http://www.loc.gov/catdir/toc/ecip046/2003016234.html</url>
  </location>
  <recordInfo>
    <recordContentSource authority="marcorg">DLC</recordContentSource>
    <recordCreationDate encoding="marc">030721</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250222141907.0</recordChangeDate>
    <recordIdentifier source="OSt">13281063</recordIdentifier>
  </recordInfo>
</mods>
