@book{3105,
	author = {Steel, Jon.},
	title = {Truth, lies, and advertising :},
	publisher = {Wiley,},
	year = {c1998.},
	address = {New York :},
	note = {"An Adweek book."},
	url = {http://www.loc.gov/catdir/bios/wiley042/97040334.html}
}