Baran, Stanley J. <br/><br/>
Mass communication theory :  foundations, ferment, and future / 
Stanley J. Baran and Dennis K. Davis. 
 - 6th ed. 
 - Boston, MA :  Wadsworth,  2012. 
 - xxiv, 392 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780495902904 
<br/><br/><label>LCCN: </label>2010933368 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>P90  / .B37 2012 
<br/><br/><label>Dewey Class. No.: </label>P90 .B37 2012