01060cam a2200301 a 4500 3051 3051 17384742 OSt 20250221161320.0 120713s2013 nyua b 001 0 eng 2012028086 9789814577663 KyUL KyUL KyUL pcc HF 5415.13 .P48 2013 HF 5415.13 .P48 2013 23 Peter, J. Paul. Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. 11th ed. New York, NY : McGraw-Hill Irwin, c2013. xvii, 796 p. : ill. (some col.) ; 27 cm. Includes bibliographical references and index. Marketing Management. Marketing School of Business and Education Marketing Donnelly, James H. 7 cbc orignew 1 ecip 20 y-gencatlg lcc LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2017-01-26 Purchase 5278.00 HF 5415.13 .P48 2013 KYU/2017/5078 2026-03-31 2017-01-26 LLB