03668cam a2200433 a 4500 3045 3045 17479946 OSt 20250221163204.0 121001s2014 maua b 001 0 eng d 2012950565 9781133307310 9781285074733 (OCoLC)ocn800033575 KyUL eng KyUL YDXCP BWX ECL ZNT OCLCO NGU MUU DLC EN lccopycat HM 263 .N49 2014 HM 263 .N49 2014 23 Newsom, Doug. Public relations writing : form and style / Doug Newsom, Jim Haynes. 10th ed. Boston, MA : Wadsworth Cengage Learning, c2014. xx, 361 p. : ill. ; 24 cm. Wadsworth series in mass communication and journalism Includes bibliographical references (p. 340-349) and index. Part I: PR writing: role & responsibility. Public Relations and the Writer ; The Global Public Relations Environment ; Persuasion. -- Part II: Preparing to write. Research for the Public Relations Writer ; The Public Relations Planning Process. -- Part III: Writing principles. Writing to Clarify and Simplify the Complex: Style and Content ; Grammar, Spelling and Punctuation. -- Part IV: Writing for social media and converged traditional media. PR's Role in Social Media: Monitoring and Participating ; Media Kits, Media Pitches, Backgrounders and Columns ; Writing for Traditional Media. -- Part V: Writing for select stakeholders/publics. Email, Memos, Letters, Proposals and Reports ; Designing Messages for Controlled Content Media ; Newsletters and Magazines ; Brochures ; Speeches, Presentations and Other Orally Delivered Messages. -- Part VI: Writing in turbulent times. Crisis Communication. "Public relations writing: form and style combines the practical approach of a trade book with the fundamental principles and theories of public relations to provide students with the essential techniques and methods needed to write with understanding and purpose. The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The text introduces different styles and techniques behind writing principles. Freshly rearranged to better suit the progress of your course through the semester, the 10th edition features a "Writing for Social Media and Converged Traditional Media" section that emphasizes the important role of social media. The "Writing for Select Stakeholders/Publics" section covers the various public relations assignments that fill the agendas of writers, including email, memos, letters, proposals, reports, crafting messages for controlled content media, newsletters, magazines, brochures, speeches and other presentations."--Publisher's website. Public relations. Public relations. School of Business and Education Public relations Authorship. Business writing. Haynes, Jim, 1937- Wadsworth series in mass communication and journalism. Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1313/2012950565-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1313/2012950565-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy1313/2012950565-t.html 7 cbc copycat 2 ncip 20 y-gencatlg lcc LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2017-01-26 Purchase 3263.00 1 HM 263 .N49 2014 KYU/2017/5084 2026-03-31 2018-11-01 2017-01-26 LLB