tools and techniques to launch and grow your new business Luecke, Richard. creator Harvard Business School text bibliography mau Boston Harvard Business School Press c2005 2005 monographic eng EN

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xix, 258 p. : ill. ; 24 cm. Self-diagnosis : do you have the right stuff to start a business? -- Finding and evaluating the opportunity : is it real and large enough? -- Organizing the enterprise : which form is best for you? -- Building a business model and strategy : how they work together -- Writing a business plan : the basics -- Financing the business : where's the money? -- Angels and venture capitalists : for serious outside equity -- Going public : adventures in the capital markets -- Enterprise growth : the challenge to management -- Keeping the entrepreneurial spirit alive : the ultimate challenge of success -- Harvest time : reaping what you've sown -- Appendix A. Understanding financial statements -- Appendix B. Breakeven analysis -- Appendix C. Valuation concepts -- Appendix D. Online help when you need it -- Appendix E. Rule 144. Written by Richard Luecke. Includes bibliographical references (p. 243-245) and index. New business enterprises School of Business and Education HD62.5 .L835 2004 658.1/1 1591394368 (alk. paper) 2004010859 KyUCL 040507 20260521093552.0 13585768