Principles and practices of marketing 
Jobber David 
 - 6th ed. 
 - London  McGraw-Hill  2010 
 - 946p. 
<br/><br/><label>ISBN: </label>978-007712330-7 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF5415  / .J5 2010