Principles of advertising & IMC: 
Duncan Tom 
 - 2nd ed 
 - New Delhi  Mcgrawhill companies  2007 
 - 733p. 
<br/><br/><label>ISBN: </label>978-0-07-060159-3 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF 5415.13   / .D846 2007