Marketing in a nutshell : key concepts for non-specialists / by Meldrum, Mike and Malcolm McDonald.
By: Meldrum, Mike.
Contributor(s): McDonald, Malcolm.
Material type:
TextPublisher: Amsterdam ; Boston : Elsevier, c2007Edition: 1st ed.Description: x, 294 p. : ill. ; 24 cm.ISBN: 0750681330 (pbk.).Subject(s): -- School of Business and Education | MarketingDDC classification: 658.8 Online resources: Publisher description
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415 .M44 2007 (Browse shelf) | 1 | Available | KYUC/2014/4388 | ||
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Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | HF 5415 .M44 2007 (Browse shelf) | 2 | Available | KYUC/2014/4387 |
Total holds: 0
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| HF5415 .L57 1968 Marketing Management for the Middleman | HF 5415 .L58 2011 Services marketing : | HF5415 .M37 2004 Marketing, an introduction : | HF 5415 .M44 2007 Marketing in a nutshell : | HF 5415 .M44 2007 Marketing in a nutshell : | HF 5415 .M58 2009 Sales promotion and marketing communications | HF5415 .M84 2013 Marketing Management: Theory and practice |
Includes index.
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