Introduction to marketing management; text and cases [by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw.
By: Rewoldt, Stewart H. (Stewart Henry).
Contributor(s): Scott, James D. (James Dacon) [joint author.] | Warshaw, Martin R [joint author.].
Material type:
TextPublisher: Homewood, Ill., R. D. Irwin, 1973Edition: Rev. ed.Description: xv, 825 p. illus. 24 cm.ISBN: 0256014426.Subject(s): Marketing -- School of Business and Education | Marketing -- Management -- Case studiesDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF5415.13.R4 1973 (Browse shelf) | Available | KYUC/2008/124 |
Total holds: 0
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| HF 5415.13 .M85 2010 Marketing management : | HF 5415.13 .P35 2014 Principles of services marketing / | HF 5415.13 .P48 2013 Marketing management : | HF5415.13.R4 1973 Introduction to marketing management; | HF5415.13 .S29 2008 Marketing management | HF5415.13 .S64 2006 Marketing Management | HF5415.13 .Z56 2013 Business to business marketing management : |
On spine: Marketing management.
Includes bibliographical references.
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