Marketing research : an applied orientation / Naresh K. Malhotra.
By: Malhotra, Naresh K.
Material type:
TextPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Edition: 5th ed.Description: 1 v. (various pagings) : ill., map ; 29 cm. +.ISBN: 0132279460; 0132221179; 9780132221177.Subject(s): Marketing research. -- School of Business and Education | Marketing research -- School of Business and EducationDDC classification: 658.8/3 Online resources: Table of contents
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
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Kirinyaga University Library | Non-fiction | HF5415.2.M29 2007 (Browse shelf) | Available | KYUC/2010/2578 |
Total holds: 0
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| HF5415.15.M67 2009 Eating the big fish : | HF5415.2 .B47 2013 Marketing Research. | HF5415.2.B779 2014 Marketing research / | HF5415.2.M29 2007 Marketing research : | HF5415.3 .A83 1998 Consumer behavior and marketing action / | HF 5415.3 .B53 2006 Consumer Behavior | HF5415.3 .H39 2016 Consumer Behavior/ Building Marketing Strategy |
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Includes bibliographical references and index.
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