Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
By: Lovelock, Christopher H.
Contributor(s): Wirtz, Jochen.
Material type:
TextPublisher: Boston : Prentice Hall, c2011Edition: 7th ed.Description: xxii, 682 p. : ill., map ; 29 cm.ISBN: 9788131759394; 0136107214.Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8 | 658.8
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
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Kirinyaga University Library | Non-fiction | HF5415.13.L5883 2011 (Browse shelf) | Available | KYUC/2014/4319 |
Total holds: 0
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| HF 5415.13 .K64 2016 Marketing management / | HF 5415.13 .K64 2016 Marketing management / | HF 5415.13 .L57 2016 Services marketing : | HF5415.13.L5883 2011 Services marketing : | HF5415.13.M253 2003 Marketing management : | HF 5415.13 .M369 2014 Basic marketing : | HF 5415.13 .M369 2014 Basic marketing : |
Includes bibliographical references and indexes.
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