Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management.
By: Kotler, Philip.
Contributor(s): Lee, Nancy.
Material type:
TextPublisher: Los Angeles : SAGE, [2016]Edition: Fifth edition.Description: xv, 567 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781452292144 (pbk. : alk. paper).Subject(s): Social marketing. -- School of Business and Education | Behavior modification. -- School of Business and EducationDDC classification: HF5414 .K67 2016
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF5414 .K67 2016 (Browse shelf) | Available | KyU/2020/7774 |
Total holds: 0
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| HF5387.H3743 2008 Business Ethics | HF 5387 .V45 2014 Business ethics : | HF 5413 .M67 2009 Eating the big fish : | HF5414 .K67 2016 Social marketing : | HF5415.B33 2006 Marketing planning : by | HF 5415 .B35 1991 Marketing | HF 5415 .B59 2014 Principles & practice of marketing / |
Includes index.
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