Marketing management viewpoints: commentary and readings. Walters, george.
Material type:
TextPublisher: USA, South western. 1970Edition: 2nd edition.Description: 536p.ISBN: N/A.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415 .W313 1970 (Browse shelf) | Withdrawn | KYUC/2008/178 |
Total holds: 0
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| HF5415 .S745 1967 Instructors Manual to accompany Fundamentals of Marketing | HF5415 .S745 1977 Fundamentals of marketing | HF5415 .T39 1973 Study Guide To Fundamentals Of Marketing | HF 5415 .W313 1970 Marketing management viewpoints: | HF 5415 .W43 1991 Industrial marketing strategy | HF5415 .W54 2002 The fundamentals and practice of marketing / | HF5415 .W55 1999 Strategic Marketing Management: Planning, implementation and control |