Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
By: Keller, Kevin Lane.
Material type:
TextPublisher: Boston : Pearson, c2013Edition: 4th ed.Description: xxviii, 562 p. : col. ill. ; 29 cm.ISBN: 9780273779414.Subject(s): Brand name products -- School of Business and EducationDDC classification: HD 69 .K45 2013
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | HD 69 .K45 2013 (Browse shelf) | Available | KYU/2017/7534 |
Total holds: 0
Includes bibliographical references and index.
Open Library: