Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold.
By: Arens, William F [author.].
Contributor(s): Weigold, Michael F [author.].
Material type:
TextPublisher: New York, NY : McGraw-Hill Education, [2017]Edition: Fifteenth edition.Description: pages cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781259548154 .Subject(s): Advertising. -- School of Business and EducationDDC classification: HF 5821 .A74 2017
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5821 .A74 2017 (Browse shelf) | Available | KYU/2017/7513 |
Total holds: 0
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| HF 5726 .B27 2007 Business english for the 21st century. | HF 5726 .S25 1997 Model business letters simplified: | HF 5734.5 .G88 2010 Taking minutes of meetings / | HF 5821 .A74 2017 Contemporary advertising and integrated marketing communications / | HF5823.A1686 2011 Advertising : | HF 5823 .B45 2015 Advertising and promotion : | HF 5823 .B45 2015 Advertising and promotion : |
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