Eating the big fish : how challenger brands can compete against brand leaders / Morgan, Adam .
By: Morgan, Adam.
Material type:
TextPublisher: Hoboken, N.J. : Wiley, c2009Edition: 2nd ed., [Rev. & expanded].Description: xxiv, 336 p. : ill. ; 24 cm.ISBN: 9780470238271; 0470238275 (cloth).Subject(s): Product management. -- School of Business and Education | Brand name products -- School of Business and Education | New products. -- School of Business and EducationDDC classification: HF 5413 .M67 2009 Online resources: Table of contents only
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5413 .M67 2009 (Browse shelf) | Available | KYU/2017/7318 |
Total holds: 0
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| HF 5387 .F45 2013 Business ethics : | HF5387.H3743 2008 Business Ethics | HF 5387 .V45 2014 Business ethics : | HF 5413 .M67 2009 Eating the big fish : | HF5414 .K67 2016 Social marketing : | HF5415.B33 2006 Marketing planning : by | HF 5415 .B35 1991 Marketing |
Includes bibliographical references (p. 315-319) and index.
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