Marketing communications : offline and online integration, engagement and analytics / PR Smith and Ze Zook.
By: Smith, P. R. (Paul Russell) [author.].
Contributor(s): Zook, Ze [author.].
Material type:
TextPublisher: London ; Philadelphia : KoganPage, 2016Edition: Sixth edition.Description: xxii, 578 pages : color illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749473402.Subject(s): Communication in marketing. -- School of Business and EducationDDC classification: HF 5415.123 .S65 2016
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415.123 .S65 2016 (Browse shelf) | Available | KYU/2017/7305 |
Total holds: 0
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| HF 5415.123 .C56 2007 Integrated advertising, promotion, and marketing communications: | HF 5415.123 .C56 2007 Integrated advertising, promotion, and marketing communications: | HF 5415.123 .S65 2016 Marketing communications : | HF 5415.123 .S65 2016 Marketing communications : | HF 5415.1263 .R45 2004 Fundamentals of business marketing research / | HF5415.1265.S393 2015 The new rules of marketing & PR : | HF5415.127 G87 2003 How to get into marketing and PR |
Includes bibliographical references and index.
Open Library: