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Consumer behavior and marketing action / Henry Assael.

Material type: Text

TextPublisher: Cincinnati, Ohio : South-Western College Pub., c1998Edition: 6th ed.Description: xviii, 718 p. : ill. ; 24 cm.ISBN: 981-240-122-9.Other title: Consumer behavior.Subject(s): Consumer behavior. -- School of Business and Education | Motivation research (Marketing)DDC classification: 658.8/342

List(s) this item appears in: Marketing

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Item type	Current location	Call number	Status	Date due	Barcode	Item holds
Long Loan Book	Kirinyaga University Library	HF5415.3 .A83 1998 (Browse shelf)	Available		KYUC/2008/1326

Total holds: 0

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Previous	HF5415.2 .B47 2013 Marketing Research.	HF5415.2.B779 2014 Marketing research /	HF5415.2.M29 2007 Marketing research :	HF5415.3 .A83 1998 Consumer behavior and marketing action /	HF 5415.3 .B53 2006 Consumer Behavior	HF5415.3 .H39 2016 Consumer Behavior/ Building Marketing Strategy	HF 5415.3 .K27 2011 Consumer behaviour: Science and practice.	Next