Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas.
By: Anderson, James C.
Contributor(s): Narus, James A | Narayandas, Das.
Material type:
TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 3rd ed.Description: xxv, 470 p. : col. ill. ; 25 cm.ISBN: 9780136000884.Subject(s): Industrial marketing. -- School of Business and EducationDDC classification: HF 5415.12 .A53 2009 Online resources: Table of contents only
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415.12 .A53 2009 (Browse shelf) | Available | KYU/2017/7501 |
Total holds: 0
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| HF 5415 .W43 1991 Industrial marketing strategy | HF5415 .W54 2002 The fundamentals and practice of marketing / | HF5415 .W55 1999 Strategic Marketing Management: Planning, implementation and control | HF 5415.12 .A53 2009 Business market management : | HF5415.12 .C68 2009 Marketing channels | HF5415.12 .C68 2009 Marketing channels | HF 5415.12 .K73 2010 International direct marketing |
Includes bibliographical references and index.
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