Advertising : critical approaches / Chris Wharton ; with a political economy of advertising chapter by Jonathan Hardy.
By: Wharton, Chris (Lecturer in advertising and media).
Material type:
TextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2015Description: x, 228 pages ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415535229 (hardback); 9780415535236 (pbk.).Subject(s): Advertising. -- School of Business and EducationDDC classification: 659.1
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library | HF5823.W466 2015 (Browse shelf) | Available | KYU/2017/7304 |
Total holds: 0
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| HF 5823 .J84 2009 Advertising management / | HF 5823 .K39 2008 Advertising & sales promotion | HF 5823 .S55 2013 Advertising, promotion, and other aspects of integrated marketing communication | HF5823.W466 2015 Advertising : | HF5823 .7 1969 Advertising, Its Role in Modern Marketing : | HF5837 .P37 2006 Advertising campaign strategy : | HF5837 .P37 2006 Advertising campaign strategy : |
Includes bibliographical references and index.
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