The fundamentals and practice of marketing / John Wilmshurst, Adrian Mackay.
By: Wilmshurst, John.
Contributor(s): Mackay, Adrian.
Material type:
TextPublisher: Oxford ; Boston, MA : Butterworth-Heinemann, 2002Edition: 4th ed.Description: viii, 376 p. : ill. ; 25 cm.ISBN: 075065449X.Subject(s): Marketing. -- School of Business and EducationDDC classification: 658.8 Online resources: Publisher description | Table of contents
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF5415 .W54 2002 (Browse shelf) | Available | KYU/2017/6469 |
Total holds: 0
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| HF5415 .T39 1973 Study Guide To Fundamentals Of Marketing | HF 5415 .W313 1970 Marketing management viewpoints: | HF 5415 .W43 1991 Industrial marketing strategy | HF5415 .W54 2002 The fundamentals and practice of marketing / | HF5415 .W55 1999 Strategic Marketing Management: Planning, implementation and control | HF 5415.12 .A53 2009 Business market management : | HF5415.12 .C68 2009 Marketing channels |
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