Includes bibliographical references and index.

The significance of crisis and risk communication / Robert L. Heath and H. Dan O'Hair -- Historical trends of risk and crisis communication / Michael J. Palenchar -- Cultural theory and risk / James Tansey and Steve Rayner -- Risk communication: insights and requirements for designing successful communication programs on health and environmental hazards / Ortwin Renn -- Conceptualizing crisis communication / W. Timothy Coombs -- The precautionary principle and risk communication / Steve Maguire and Jaye Ellis -- Strategies for overcoming challenges to effective risk communication / Vincent T. Covello -- Risk communication education for local emergency managers: using the CAUSE model for research, education, and outreach / Katherine E. Rowan [and others] -- Risk and social dramaturgy / Ingar Palmlund -- Myths and maxims of risk and crisis communication / Peter A. Andersen and Brian H. Spitzberg -- The ecological perspective and other ways to (re)consider cultural factors in risk communication / Linda Aldoory -- Science literacy and risk analysis: relationship to the postmodernist critique, conservative Christian activists, and professional obfuscators / Michael Ryan -- Influence theories: rhetorical, persuasion, and informational / Jeffrey K. Springston, Elizabeth Johnson Avery, and Lynne M. Sallot -- Raising the alarm and calming fears: perceived threat and efficacy during risk and crisis / Anthony J. Roberto, Catherine E. Goodall, and Kim Witte -- Post-crisis communication and renewal: understanding the potential for positive outcomes in crisis communication / Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger -- Risk communication by organizations: the back story / Caron Chess and Branden Johnson -- Ethical responsibility and guidelines for managing issues of risk and risk communication / Shannon A. Bowen -- Linking public participation and decision making through risk communication / Katherine A. McComas, Joseph Arvai, and John C. Besley -- Warming warnings: global challenges of risk and crisis communication / David McKie and Christopher Galloway -- Risk, crisis, and mediated communication / Kurt Neuwirth -- Crises and risk in cyberspace / Kirk Hallahan -- Virtual risk: the role of new media in violent and nonviolent ideological groups / Matthew T. Allen [and others] -- Community building through risk communication infrastructures / Robert L. Heath, Michael J. Palenchar, and H. Dan O'Hair -- Crisis and emergency risk communication in health contexts: applying the CDC model to pandemic influenza / Matthew W. Seeger, Barbara Reynolds, and Timothy L. Sellnow -- How people think about cancer: a mental models approach / Julie S. Downs [and others] -- Killing and other campus violence: restorative enrichment of risk and crisis communication / Cindi Atkinson, Courtney Vaughn, and Jami VanCamp -- Denial, differentiation, and apology: on the use of apologia in crisis management / Keith Michael Hearit and Kasie Mitchell Roberson -- Risk communication and biotechnology: a discourse perspective / Shirley Leitch and Judy Motion / Precautionary principle and biotechnology: regulators are from Mars and activists are from Venus / Stephanie Proutheau and Robert L. Heath -- Environmental risk communication: responding to challenges of complexity and uncertainty / Tarla Rai Peterson and Jessica Leigh Thompson -- Knowing terror: on the epistemology and rhetoric of risk / Kevin J. Ayotte, Daniel Rex Bernard, and H. Dan O'Hair -- Magnifying risk and crisis: the influence of communication technology on contemporary global terrorism / Michael D. Bruce and H. Dan O'Hair -- Opportunity knocks: putting communication research into the travel and tourism risk and crisis literature / Lynne M. Sallot, Elizabeth Johnson Avery, and Jeffrey K. Springston.