Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
By: Dwyer, F. Robert.
Contributor(s): Tanner, John F.
Material type:
TextPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 4th ed.Description: xxv, 678 p. : ill. ; 27 cm.ISBN: 9780073529905 (alk. paper); 0073529907 (alk. paper).Subject(s): MarketingDDC classification: 658.8 Online resources: Publisher description | Table of contents only
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | HF5415 .D92 2009 | Available | KYU/2017/7260 |
Total holds: 0
Includes bibliographical references (p. 653-661) and index.
Open Library: