Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan.
By: Morgan, Adam.
Material type:
TextPublisher: Hoboken, N.J. : Wiley, c2009Edition: 2nd ed., [Rev. & expanded].Description: xxiv, 336 p. : ill. ; 24 cm.ISBN: 9780470238271 (cloth); 0470238275 (cloth).Subject(s): Product management. -- School of Business and Education | Brand name products -- School of Business and Education | New products. -- School of Business and EducationDDC classification: HF5415.15.M67 2009 Online resources: Table of contents only
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF5415.15.M67 2009 (Browse shelf) | Available | KYU//2017/7318 |
Total holds: 0
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| HF5415.135 C72 1991 Strategic marketing | HF 5415.135 .K47 2011 Strategic marketing problems : | HF5415.15 .B69 1992 The economics of quality, grades, and brands / | HF5415.15.M67 2009 Eating the big fish : | HF5415.2 .B47 2013 Marketing Research. | HF5415.2.B779 2014 Marketing research / | HF5415.2.M29 2007 Marketing research : |
Includes bibliographical references (p. 315-319) and index.
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