New strategies for reputation management : gaining control of issues, crises & corporate social responsibility / Andrew Griffin.
By: Griffin, Andrew.
Material type:
TextPublisher: Philadelphia : Kogan Page Ltd, 2009Description: vi, 176 p. ; 24 cm.ISBN: 9780749456337.Subject(s): Corporate image -- Management | Corporations -- Public relations | Social responsibility of businessDDC classification: HD 59.2 .G75 2009
Contents:
Reputation management today -- The corporation under fire -- Regaining the reputation initiative -- Crisis management-leadership in a tried and tested system -- Issues management-shaping the agenda -- Social responsibility-your initiatives on your initiative -- Turning the corner-the corporation on the couch.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | HD 59.2 .G75 2009 | Available | KYU/2017/7286 |
Total holds: 0
Includes bibliographical references (p. 165-168) and index.
Reputation management today -- The corporation under fire -- Regaining the reputation initiative -- Crisis management-leadership in a tried and tested system -- Issues management-shaping the agenda -- Social responsibility-your initiatives on your initiative -- Turning the corner-the corporation on the couch.
Open Library: