Advertising management / Donald W. Jugenheimer and Larry D. Kelley.
By: Jugenheimer, Donald W.
Contributor(s): Kelley, Larry D.
Material type:
TextPublisher: Armonk, N.Y. : M.E. Sharpe, c2009Description: vii, 222 p. : ill. ; 24 cm.ISBN: 9780765622600 (pbk. : alk. paper); 0765622602 (pbk. : alk. paper).Subject(s): Advertising -- School of Business and Education | Advertising. -- School of Business and Education | Advertising -- Case studies. -- School of Business and EducationDDC classification: HF 5823 .J84 2009 Online resources: Table of contents only
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5823 .J84 2009 (Browse shelf) | Available | KYU/2017/7294 |
Total holds: 0
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| HF 5823 .B45 2015 Advertising and promotion : | HF 5823 .B45 2015 Advertising and promotion : | HF 5823 .C48 2015 Foundations of advertising : Theory & practice | HF 5823 .J84 2009 Advertising management / | HF 5823 .K39 2008 Advertising & sales promotion | HF 5823 .S55 2013 Advertising, promotion, and other aspects of integrated marketing communication | HF5823.W466 2015 Advertising : |
Includes bibliographical references and index.
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