Services marketing : people, technology, strategy / by Lovelock, Christopher et al
By: Lovelock, Christopher H.
Contributor(s): Wirtz, Jochen.
Material type:
TextPublisher: Boston, Prentice Hall, c2011Edition: 7th ed.Description: 683p. : ill., map ; 29 cm.ISBN: 978-81-317-5939-4.Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415 .L58 2011 (Browse shelf) | Available | KYUC/2014/4318 |
Total holds: 0
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| HF5415.L36 2006 Essentials of marketing: | HF5415.L36 2006 Essentials of marketing: | HF5415 .L57 1968 Marketing Management for the Middleman | HF 5415 .L58 2011 Services marketing : | HF5415 .M37 2004 Marketing, an introduction : | HF 5415 .M44 2007 Marketing in a nutshell : | HF 5415 .M44 2007 Marketing in a nutshell : |
Includes bibliographical references and indexes.
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